Jako majitel webových stránek s výdělečným obsahem jste se už určitě setkali s výrazem SEO. Agentury nebo jednotlivci nabízející služby v tomto segmentu vám slibují navýšení návštěvnosti, vylepšení pozice ve fultextovém vyhledávání a v neposlední řadě i přehlednější web, který zaručuje úspěch ve výše zmíněných bodech.
SEO pochází z anglického termínu Search Engine Optimization neboli optimalizace pro vyhledávače.Veškeré kroky pod zastřešením SEO jsou tedy cílené strategicky promyšlené postupy vedoucí k lepšímu postavení vašeho webu před konkurencí. Optimalizované stránky přivedou relevantní návštěvníky a ne jen zbloudilé pocestné, kteří se k vám dostanou náhodně. K optimalizaci v rámci SEO se nejčastěji používá úprava webového obsahu, prolinkování mezi jednotlivými stránkami a rovněž kvalitní SEO články publikované na relevantních místech.
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